đOne Post Wonât Save You: Why Marketing Is a Relationship, Not a Raffle Ticket
One post wonât grow your business. Discover why marketing is about relationshipsânot luckâand how to build a strategy that actually converts.
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We need to talk about the "One-and-Done" marketing mindset.
You know the type: launch one post, send one email, run a single adâand expect leads to fall from the sky like confetti. When nothing happens, they quit.
I sat down with Mike Simon from Agent Brief recently and he really hit the nail on the head with this one.
âWhen I ask small agencies what their most valuable skill is, they give me every answer except the right one,â Mike says. âYou built your business on relationships. If you canât do that, youâre dead.â This honest moment cuts through the noise of marketing hacks and tech tools to remind us what really drives growth in this industry.
The same holds true for industry vendors as well as agents. Hereâs the truth no one wants to hear:
Marketing isnât magic. Itâs a relationship.
And just like in real life, you donât build trust with one grand gesture. You build it by showing upâconsistently, authentically, and with value.

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Why One-and-Done Doesnât Work
Just like a sales rep doesnât walk into a title office and walk out with a signed contract on the first visit, marketers canât expect instant ROI from one splashy appearance. Sales and Marketing are not two separate things, and itâs time we recognized that.
A sales rep needs marketing materials to support their sales efforts. An advertising campaign must be in lock-step with the messaging being used by the sales team. You generally canât measure one without measuring the other either. Whoâs to say if it was the flashy ad, the content marketing YouTube video, the podcast guest appearance, or the sales call that made that sale? Because honestly, it was probably all of the above. It must all work together to achieve the one goal.
Visibility leads to familiarity. Familiarity builds trust. And trust is what converts.
Thatâs why smart vendors donât just chase clicksâthey build presence. They show up in the places title professionals already rely on, stay in front of them consistently, and position themselves as part of the ecosystem, not just another sales pitch.
People need to see your brand multiple times, in multiple places, before they recognize youâlet alone trust you. The goal isn't just to be seen. It's to be remembered for something useful.
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Content Marketing = Long Game (But Worth It)
Content marketing isnât a gambleâitâs a slow burn that builds authority, credibility, and connection. It teaches people what you do, why youâre different, and how you solve their problems.
But none of that happens if you show up once and vanish.
3 Actionable Tips for a Sustainable, Relationship-Driven Marketing Strategy:
1. Create an Anchor Series.
Have one recurring feature you commit to monthly or bi-weekly: a podcast, article series, video Q&A, or case study spotlight. This becomes your "home base" for brand storytelling and audience trust-building.
2. Repurpose Smart, Not Lazy.
One feature can become 10+ assets: short clips, quote graphics, social posts, reels, email teasers, and so on. Show up in different formats to meet your audience where they areâwithout reinventing the wheel every time.
3. Set Metrics That Match the Journey.
Stop expecting first-touch conversions. Track relationship metrics: email opens, time on page, social engagement, video views. These are the early signals that someoneâs paying attentionâand they matter just as much as clicks.
Marketing that works is marketing that returns. That builds familiarity, then trust, then action. And like any good relationship, itâs earnedânot assumed.
Stop hoping for a miracle. Start building a presence.
If you're a Title Rep who is serious about scaling your business and making every outreach count, Agent Brief equips you with the data you need to build relationships strategicallyâwith the right contacts, at the right moment.
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If youâre a vendor to the industry, then stay tuned for a special article release tomorrow entitled âFor the Vendors - How to Expand Your Reach in the Title Insurance Industry.â
Stay Wicked,
Cheryl
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