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📌 EPISODE SUMMARY:
(Scroll down for the full story)
If you’ve ever felt like real estate data is just one big spreadsheet of drama—who’s working with whom, who ghosted you after a deal, and who used to be your top agent before they ran off with another title company—you’re not wrong.
But what if your data could stop being messy ex energy and actually help you plan your next move?
In this episode of the Wicked Title Folk podcast, I sit down with Mike Simon, founder of Agent Brief, to talk about why most title agents are stuck analyzing the past... while Agent Brief users are busy owning the future.
We talk:
Why dumping raw data on your desk and saying “Good luck” isn’t helpful (unless your business plan involves crying and carbs)
The problem with backward-looking insights—and how to spot future deals instead
What “actionable data” actually means (hint: it’s not just marketing buzzword soup)
How Agent Brief delivers real-time, lead-worthy alerts without making you feel like you need a PhD in spreadsheets
Why timing is the real edge in title sales—and how Agent Brief nails it
This one’s for every overworked title rep who’s tired of working harder than their data.
🔗 Mentioned in This Episode:
The Wicked Title Forum – Where smart agents go to get sharper
👀 Pro Tip:
If your current “market insight” strategy involves wishful thinking, cold calls, or hoping your inbox tells you something useful—stop. There’s a better way. And Mike’s spilling the beans.
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If you’ve ever felt like the data you get in title is a confusing pile of homework from a class you didn’t sign up for, you’re not alone.
Mike Simon gets it. And more importantly, he’s doing something about it.
Mike is the founder of Agent Brief, a tech platform that helps title reps stop drowning in outdated or irrelevant data and start using smarter, more actionable insights to grow their business. I sat down with Mike for a chat about his journey from reluctant title kid (he wanted to be a lifeguard, honestly) to building a tool that’s helping title professionals see the industry in a whole new way.
The Problem: Too Much Data, Not Enough Clarity for Title Reps
“People were getting all this data dumped in their lap,” Mike told me. “It was like, ‘Here it is. You figure it out.’ And the worst part? It was all just a history lesson.”
In other words, most tools in the industry just show you what already happened—who worked with who, what deals closed last month, and whether your favorite agent may or may not be cheating on you with another title company.
What they don’t do is help you figure out who to call next—or when.
The Solution: Timely, Actionable Lead Data (aka Your New Superpower)
Agent Brief flips the script. It’s not just about looking back—it’s about looking ahead. Instead of sifting through endless spreadsheets trying to guess which real estate agent you should call today, Agent Brief uses smart timing signals to suggest the most relevant people to reach out to—right when they’re most likely to need you.
Mike calls this the difference between “history” and “action.”
"If you want to use data as a history lesson, it doesn’t matter how current it is," he said. "But if you want to use data to take action, timing becomes everything."
The Reality: Most Title Reps Don’t Need More Data—They Need Better Context
What makes Agent Brief special isn’t the volume of information. It’s the way it’s served up: clean, intuitive, and immediately relevant.
You don’t need to become a data analyst. You don’t need to memorize 47 filters. You just need to open the app and see:
Who’s active
What they’re working on
Who they’ve recently closed deals with
And when to reach out
It’s like having a digital sixth sense for prospecting—without the spreadsheets, guesswork, or drama.
The Big Picture: Empowering Title Reps to Be Proactive
Mike’s mission is simple: help title reps do their jobs better without burning out.
“I just wanted to build something that makes people more efficient,” he said. “They’re out there every day hustling. This is just about giving them a better map.”
So if you’re tired of chasing cold leads, cross-referencing mystery reports, or hearing "Sorry, I’m already working with someone else," it might be time to let Agent Brief point you in a better direction.
Visit agentbrief.com to learn more and claim your 7 Day Free Trial.
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Stay Wicked,
Cheryl
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