š EPISODE SUMMARY:
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This episode isnāt about algorithms, hacks, or hot takes.
Itās about how Wicked Title Forum came to existāand why it refuses to look, sound, or act like anything else in the title industry.
Wicked Title started with a typewriter, a teenage job in a one-woman Pennsylvania title shop, and a lot of āwhat the hell am I doing?ā moments no one prepares you for. It grew through decades of curative puzzles, compliance chaos, undocumented workflows, and being told to ājust figure it outā in an industry that quietly expects perfection.
In this video, Cheryl Evansāfounder of Wicked Title Forumāshares the real origin story:
ā¢ Why āWickedā has nothing to do with Boston
ā¢ How a domain name (Cheryl.wtf) became a philosophy
ā¢ Why title professionals donāt need more vague education, legalese, or jargon
ā¢ What happened at ALTA One 2022 that changed everything
ā¢ How a rainbow goat in a cape became a symbol of clarity, courage, and competence
Wicked Title Forum was built for the people behind the scenesāthe agents, processors, closers, examiners, notaries, and operators who keep deals alive while juggling risk, regulation, and impossible timelines.
No fluff.
No corporate theater.
No pretending this work isnāt hard.
As we close out 2025, this video also looks ahead to whatās coming next:
ā¢ A deeper, more powerful searchable knowledge base
ā¢ Better tools, better organization, better access
ā¢ A continued commitment to making the complicated simple and the overwhelming manageable
If youāve ever thought:
āI should know this, but no one ever taught me.ā
āI donāt need theoryāI need to know how.ā
āIām tired of reinventing the wheel alone.ā
Youāre exactly who this was built for.
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š¬ Share your story in the commentsāI read them
Wicked isnāt about being edgy.
Itās about refusing to accept chaos as normalāand building something better together.
Welcome to Wicked Title.
Hey there Wicked Title Folks, Cheryl here, your fearless title translator. As we wrap up 2025 I want to reflect a bit on where weāve been.
Whatās in a Name
People see āWicked Title Forumā and ask if Iām from Boston. Iām not. The name started as a dare to myself.
A few years ago, I was hunting for a personal domain, something authentically me, and the registrar coughed up Cheryl.wtf. I laughed, but moved on, still stuck in the corporate mindset of āprofessionalism.ā But it struck a nerve. I realized that pretty much defined my entire career: taking people from What theā¦? to Wicked Transformations. I was the go to problem solver and miracle worker for businesses large and small, all over the world, and each and every one of us has those āI have no idea WTF Iām doing!ā moments.
Not too long after the birth of Cheryl.wtf, the title-world version clicked into place. The industry didnāt need another vague webinar that told us what do to but not how to do it. We didnāt need another lawyer or another tech developer. We needed a practical forum where operations, compliance, marketing, and tech actually connect in a way that is easy to understand (read: doesnāt put us to sleep) and actionable. We needed a salve for the never ending march of WTF moments that is life as a title professional.
Where The Spark Really Came From
My origin story isnāt glamorous. As a teenager, I got dropped into a one-woman title shop in Pennsylvania and handed multipart formsāfor a typewriter. Three policies later I rebuilt the forms in Word, tripled output, and learned a permanent lesson: better systems create scalable businesses. Fast forward and Iām training staff, solving curative puzzles no one teaches, and building SOPs because āgo figure it outā was the only manual available.
Two plus decades of consulting later, I was still seeing the same pattern everywhere:
Agents buried under rules, acronyms, and riskābut starved for clear, right-sized guidance.
Vendors publishing great education no one could find.
Associations doing vital regulatory workābut the day-to-day how to run a modern agency kept falling through the cracks.
Smart people isolated, reinventing wheels, losing time and margin to avoidable chaos.
Tech gurus who couldnāt stop speaking jargon long enough to understand their customers were too busy to think and just needed action and done-for-you solutions.
Iāve always been a solution architect at heart. Ideas are cheap. Implementation is what creates change. After twenty four years of my time in the industry, no one had stepped up to solve the problems that Iām sure predated me.
Wicked Transformations
In October 2022 at ALTA One, I stopped muttering about the gap and launched Wicked Title Forum. No confetti cannonājust a little goat in a cape and a promise: make the complicated simple and the overwhelming manageable for working title pros.
To be honest, I was terrified. Despite 20+ years in the industry, Iād never moved at the national level and here I was showing up with gritty, rainbow colored branding and a Super Title Goat mascot Iād drawn myself. Would I be laughed out of the industry? I had to try. I was certain I wasnāt the only one who needed something a little different.
I didnāt have a booth. I didnāt have a budget. Iād spent everything I had for a plane ticket and entrance to the event. Over the course of 4 days I handed out almost 400 business cards. (Did I mention Iām an introvert with social anxiety?)
On day four, two people said things that will stick with me forever.
The first was a title agent Iād not yet met. I introduced myself and handed her my card, a metallic rainbow colored indulgence featuring Super Title Goat flying over some houses. She then exploded in excitement, crying out, āI got the goat! I got the goat! All my friends got the goat and I didnāt think I was going to get one!ā She made me believe I could actually do this. I could be myself with all my opinions and personality and expertise, and bring something new and valuable to the industry that gave a teenage mom, without a degree or hope, a successful future, all those years ago.
The other encounter was with Bill Svoboda from Closesimple. He crossed my path, once again, and said, āWow! You are just everywhere!ā An hour later, we crossed paths one last time, oddly, way off the beaten path for the final party, as if the universe were sending a message. He just smiled at me and shook his head. He knew it wasnāt last heād see of me or my plucky little goat and I was glad.
A Look Ahead
As we close out 2025 and the Wicked Title Forumās most successful year yet, Iām making you a promise.
2026 will bring an unprecedented level of new content to the searchable knowledge base, along with improvements to the interface and searchability.
Iām doubling down on my goal of building the largest publicly available knowledge base for the title insurance industry - I hope youāre with me!
For those who have been with me since the very beginning. You have my gratitude for accepting me for who I am and seeing the potential of what I was building. To all those who have just joined us, welcome. I hope you find what youāre looking for.
I may not show my face very often, but Iām always here, just on the other side of your screen. I love hearing from you. Please feel free to hit reply to any email or comment at the bottom of any post, any time. Share your stories, ask your questions. Iām building this for you.
Support our vision for 2026, become a full member today and lock in 2025 pricing as we grow in 2026.
Brought to you by: Brickhouse Consulting, Closinglock, Dotted Line Signings, Foreign Tax CPA, & Razi Exchange
Stay Wicked,
Cheryl
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